Brand Development: INGMARSON
Category:
ARTICLE
1 January 2022
From 2022 UNDERFOUND began working with Swedish brand INGMARSON, ranging in store began with an enhanced portfolio available online shortly after. We have become a key strategic partner for the brand for the North of England, and have exceeded all sales targets expected of the brand thus far.
Whilst working with the team, we have successfully increased media presence both online and in print which has supported in stronger awareness of the brand. The next step is to begin conversations with retail partners ahead of their next seasons launch.