Brand Management: Abandon Ship

In 2012 Director Phil, identified the potential for wholesale with Abandon Ship Apparel and quickly built a relationship with them. That journey began into a long lasting and successful collaboration and culminating in the brand turning over 1M in revenue.

1. Identification

• Created a tailored customer target list to identify wholesale and distribution

2. Trade Shows

• Organising and running trade shows across Europe to liaise with buyers and distributors.

3. Wholesale Management

• Running and managing distribution channels and logistics to serve wholesale business.

4. Route to Market

• Identified a route to market with key retailers such as ASOS, Foot Asylum and Topshop. As well as growing a strong independent customer base throughout the country.

5. European Distribution

• Launching the brands distribution in Europe via trade shows and working with key distributors.

6. Abandon Ship Stores

• Growing the brand awareness through flagship stores in London, Glasgow and Topshop/Topman concession up and down the country.