Celebrating One Year of DAMÓ

Capturing a milestone event

A first anniversary is more than a date in the calendar.

It is a moment to reflect on a year''s worth of hard work, celebrate a growing community, and create content that captures the personality of a brand at a significant point in its journey.

To mark the first birthday of DAMÓ in Altrincham, UNDERFOUND Studio was commissioned to document the occasion through both photography and video, creating a suite of content that could be used across social media, marketing, and future brand communications.

The challenge was to capture the atmosphere and energy of a live celebration while maintaining a visual style that felt consistent with the premium identity DAMÓ has become known for.

A lean, hybrid production approach

Working with a single hybrid shooter, we adopted a streamlined production approach that allowed photography and video to be captured simultaneously throughout the event. This ensured key moments were documented without disrupting the natural flow of the evening, while also providing the flexibility needed to respond to spontaneous interactions and celebrations as they unfolded.

From guest arrivals and social moments to food, drinks, and the wider ambience of the venue, the focus was on creating content that felt authentic and immersive rather than staged or overly promotional.

A cinematic creative direction

The creative direction was intentionally cinematic.

Warm colour palettes, natural movement, and atmospheric lighting were used to create a filmic aesthetic that reflected the character of the venue and the energy of the event. Rather than simply documenting what happened, the objective was to capture how the evening felt for those in attendance.

This approach allowed the content to communicate more than the celebration itself. It reinforced the personality of the brand, the quality of the experience, and the sense of community that DAMÓ has built during its first year of trading.

“Capture how the evening felt for those in attendance, not just what happened.”

The deliverables

Following the event, the content was carefully edited into a suite of assets designed for multiple platforms and purposes.

The final deliverables included three vertical social media reels, each highlighting different aspects of the celebration, alongside a cinematic 16:9 highlight film that brought together the story of the evening in a format suitable for websites, presentations, and broader marketing activity.

The result was a cohesive collection of content that extended the life of the event long after the celebrations had ended, providing DAMÓ with a valuable library of visual assets while capturing an important milestone in the brand''s journey.

For UNDERFOUND Studio, the project demonstrated how a lean production setup, combined with thoughtful creative direction and efficient execution, can deliver premium results without the need for a large crew or complex production infrastructure.