02Discovery questionnaire

The questions we start with.

Answer what you can and leave the rest blank. Nothing here is a test. If you would rather work on paper, download the PDF version.

Your name *

Email *

Company / brand

Where you are now

How would you describe the business to someone who has never heard of it?

What has changed recently? (funding, launch, new market, new team)

What is working, and what is not?

Who do you compete with, and how are you different?

Why do your best customers choose you?

What would you never want to be described as?

Describe your ideal customer

Where do they already spend attention?

What stops them buying or booking?

Tone, in three words

Brands you admire, and why

Anything in your current look you want to keep

What does a good year look like in numbers?

Which single result would justify this work?

Who owns the decision, and who signs off?

How much do you want to be involved day to day?

Anything we should know before we start?

Send me the occasional studio note. No more than once a month.

By submitting you agree to be contacted about your enquiry. Projects are quoted bespoke, from £350 per day.