Launching a Personal Brand: Fazila Sciberras

Launching a new business is about more than announcing a service. It is about establishing credibility, communicating expertise, and building confidence from the very first interaction.

Launching a personal brand

Launching a new business is about more than announcing a service.

It is about establishing credibility, communicating expertise, and creating a brand presence that gives potential clients confidence from the very first interaction.

When personal stylist Fazila Sciberras approached UNDERFOUND Studio, the objective was clear. Create a launch campaign that would introduce her to the market as a credible, professional, and aspirational figure within the fashion industry while building awareness around her new business.

The story is the service

From the outset, we recognised that the story was as important as the service itself.

Personal styling is built on trust. Clients are not simply investing in clothing recommendations. They are investing in confidence, self-expression, and the guidance of someone they believe understands them. The launch strategy therefore needed to showcase both Fazila's expertise and the personality behind the brand.

A high-fashion editorial campaign

To achieve this, we developed a high-fashion editorial campaign designed to position Fazila within a premium fashion environment.

Drawing inspiration from contemporary fashion publications, the imagery focused on confidence, elegance, and sophistication. Every element, from styling and composition to lighting and post-production, was carefully considered to create visuals that felt at home within the pages of a leading fashion magazine.

Securing LaMour Magazine

The photography became the foundation of a wider publicity campaign.

Working closely with the editorial team at LaMour Magazine, we helped secure a feature that provided significant exposure for the launch. The collaboration resulted in an exclusive interview alongside front cover, back cover, and editorial spread placement, creating an opportunity for Fazila to share her story, expertise, and vision with a wider audience.

This media coverage added an important layer of credibility to the launch, helping establish her presence within the fashion space from day one.

The person behind the brand

Alongside the editorial campaign, we produced a mini documentary designed to introduce Fazila on a more personal level.

While the fashion imagery showcased the aspirational side of the brand, the documentary focused on the person behind it. Through conversation, storytelling, and behind-the-scenes moments, the film explored her journey, passion for styling, and the reasons she chose to launch the business.

The imagery provided authority and aspiration. The documentary created connection and trust.

This combination of editorial photography and documentary filmmaking created a balanced brand narrative.

Together, they allowed audiences to understand not only what Fazila offers, but who she is and why her work matters.

A platform, not just a launch

The resulting content was utilised across multiple platforms, including press coverage, social media, website content, and marketing materials, providing a cohesive visual identity that supported the business well beyond its initial launch.

For UNDERFOUND Studio, the project demonstrated the value of combining strategic storytelling, premium visual production, and media outreach to help emerging brands establish themselves in competitive markets.

The result was more than a launch campaign. It was the creation of a personal brand platform that positioned Fazila Sciberras for long-term growth while introducing her business with confidence, credibility, and style.

Credits

• Client: Fazila Sciberras
• Location: Manchester
• Year: June 2023